Site
Match is Overture's new paid inclusion product, which offers a very
simple yet effective method for online businesses to be considered
for inclusion in the main body of search results pages on multiple
portals. By subscribing to Site Match, your Web pages are reviewed
for quality and submitted to a database that provides search results
to Yahoo!, AltaVista, AlltheWeb, FAST and others. Your listings
will be included in relevant search results, providing your business
with a source of targeted customer leads.
Site
Match offers many benefits, including:
* Rapid
submission and minimal account management, saving you valuable time
* Increased exposure to nearly 80 percent of active Internet users
through a single point of submission into the search engine that
powers Yahoo!, AltaVista, AlltheWeb, FAST and others
* Frequently refreshed content, ensuring that your most up-to-date
pages are included in search results
* Reporting to track and optimize performance
* High return on investment (ROI) with a low annual subscription
fee and fixed cost-per-click pricing model
Here
is how the Site Match program works to drive targeted leads to your
business:
* You
begin by deciding which pages from your Web site you would like
to submit to be included in search results across the Site Match
partner network. The more URLs you submit, the greater the potential
for receiving targeted customer leads. One URL submission is $50,
and $50 balance for click throughs must be maintained.
* Your URLs are reviewed for quality. Approved URLs are then included
in the search index (database) that powers Site Match partner sites.
* When Internet users visit Site Match partner sites and enter search
terms determined to be relevant to the content on your submitted
pages, your listings will appear within search results.
* Your content is kept up-to-date by frequent refreshes, typically
every 48 hours, to ensure that your customers view the latest offerings
on your Web site.
* Once your URLs are in the search index, you are not required to
do any further account management other than viewing your reporting
data to understand how well your account is performing.
